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We're coaches, builders, and operators who have been exactly where you are—and refused to stop there.

Here’s our story.

It started with a problem
we couldn't ignore.

In 2014, Clay Upton was deep in the middle of building his own business. A book recommendation from co-founder Jay sparked a question neither of them could let go: Why don't better tools exist for teams actually doing the work?
Six days later, Clay pitched the idea at a business operating systems conference. Todd was in the crowd. He got it immediately.

But the longer we worked alongside businesses and coaches, the more we saw the same gap showing up everywhere. Frameworks that were too rigid. Platform built for the tool, not the team. Coaching programs that handed you a playbook and disappeared. The human side of growth—the relationships, the culture, the way people actually show up for each other—kept getting left out.

We didn't set out to build a platform. We set out to fix something that was genuinely broken. Bloom Growth is what happened when we refused to stop there.

Our Mission

Why Bloom exists

We believe every business should be able to scale sustainably—so the people inside it grow with greater balance, ownership, and opportunity. That's not a tagline; it's the reason this company exists.

Our values

What we believe

How we show up—for our clients, for each other, for the work.

  • We love helping.

    No red tape, no hesitation. Just kindness.

  • Refine and elevate.

    We encourage optimization and refinement.

  • Find a way to win.

    With authenticity, we seek collaboration and cooperation.

  • Be hungry. Grow daily.

    Your energy, your family, your career goals—it all matters.

What we do

A platform that empowers
business leaders

Bloom is an ecosystem for growth. Our tools are designed to:

  • Clarify accountability and team roles

  • Improve communication and collaboration

  • Support healthy organizational growth

  • Facilitate consistent execution

  • Boost productivity with purpose-built workflows

Give you the best meetings you’ve ever had whether you’re scaling a startup or leading a large team, Bloom gives you the clarity and structure to do it better.

Illustration of hands coming out of the ground with a flashlight

Are you ready to grow with Bloom?

At Bloom, we’re dedicated to nurturing your business’s potential. Join our ecosystem and let us help you sow the seeds of success.

Get started →